Yahoo has just announced that the transition for organic search results will begin as early as this week.
This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers.
Along with organic search results, Yahoo is also working with Microsoft to transfer Yahoo Search Marketing accounts.
Soon, you’ll be able to access a transition portal from within your Yahoo! Search Marketing account, which will walk you through the simple step-by-step process of creating a Microsoft Advertising adCenter account and importing your campaigns, or linking an existing adCenter account you may already have.